Claims are issues for marketers, companies and distributors.
A question was asked about the FTC Regulations on Substantiation of Claims
A question was asked about the FTC Regulations on Substantiation of Claims
The Federal Trade Commission (FTC) doesn’t have a specific “section” dedicated solely to substantiation of claims. However, the principles governing substantiation are outlined in various FTC guidelines, policies, and enforcement actions.
This site helps explain a lot, where the FTC may fall short:
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What we’ll cover: 1. FTC, State Advertising Laws, and NAD’s roles with digital advertising claims; 2. What are advertising claims; 3. What are deceptive advertising claims; 4. What is required for FTC substantiation for advertising claims; 5. 2 examples of advertising claims tactics you can use now; and 6. Top 10 FTC compliance guidelines for advertising claims.
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